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When it comes to love, or more precisely the dating site(s) responsible for the number of successful e-dates that have turned into something more long term, e Harmony and have put on their boxing gloves.We’ve all seen the e Harmony commercials, peppered with marketing claims of “most satisfied marriages” and “most enduring marriages.” (They feature the adorable little girl and founder Dr. ) Well, for obvious reasons, has some issues with this. The National Advertising Division (NAD), an independent body that looks into advertising claims as part of the industry's self-regulation, found that the data e Harmony provided to support their assertions was not adequate."NAD was concerned that at least one reasonable—and in fact likely—message conveyed by e Harmony's '#1 most marriages' claim was that a higher total number of married couples met on e Harmony's website than met on any other dating website," the group said in a statement. A media kit for earlier this year said the site caused 12 engagements or weddings per day, but the site’s parent company later retracted the number.e and are duking it out over which of the online dating sites is better at the business of love.To keep this resource 100% free for users, we receive advertising compensation from the sites listed on this page.Along with key review factors, this compensation may impact how and where sites appear on the page (including, for example, the order in which they appear).
"I do think mobile dating is going to be the main driver of this growth."The research, based on a survey of more than 19,000 individuals who married between 20, also found relationships that began online are slightly happier and less likely to split than those that started offline.
"NAD determined that e Harmony's survey evidence did not serve as a reasonable basis for that message."Also, it’s a suspicious that two former employees conducted the study used to support e Harmony’s claims.
To the company’s credit, they have acknowledged this and will no longer refer to the study as “independent” in future marketing.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.